IP Readiness: 50%
FRAGILE / DEFENSIVESituation: Basics are there, but passive management.
Action: Structure internal processes.
Is IP integrated into your global business strategy?Option B
Selected: Partially, we protect our main brands only.
fghjk
Is there a dedicated IP budget?Option B
Selected: Budget allocated case-by-case (e.g., trademark filing).
hj
What is your protection strategy?Option B
Selected: Defensive: We filed a trademark/patent to avoid being copied.
h
How do you protect your know-how (Trade Secrets)?Option B
Selected: Access is restricted physically or digitally, but without written policy.
ghj
Do employment contracts include IP assignment clauses?Option B
Selected: Only for key staff.
fghj
How do you manage external providers (freelancers, agencies)?Option B
Selected: We have contracts, but the rights assignment clause is often vague.
bn
Do you check third-party rights before launching a product?Option B
Selected: We do a quick search (Google, etc.).
Do you monitor the market to detect counterfeits?Option B
Selected: Ad hoc, if clients report them to us.
Do you use your IP to generate direct revenue?Option A
Selected: No, our IP serves only to protect us.
Is IP used in your marketing communication?Option C
Selected: Yes, our brands and patents are at the core of our sales pitch and brand image.