IP Readiness: 77%
ROBUST (IP Ready)Situation: Assets secured, ownership clear.
Action: Valuation audit and international extension.
Is IP integrated into your global business strategy?Option B
Selected: Partially, we protect our main brands only.
Is there a dedicated IP budget?Option C
Selected: Yes, an annual budget (filings, maintenance, legal fees) is defined.
What is your protection strategy?Option C
Selected: Offensive: We built an IP portfolio to block competitors and gain value.
How do you protect your know-how (Trade Secrets)?Option B
Selected: Access is restricted physically or digitally, but without written policy.
Do employment contracts include IP assignment clauses?Option C
Selected: Yes, all contracts (employees and interns) contain adapted clauses.
How do you manage external providers (freelancers, agencies)?Option C
Selected: We systematically sign a written contract explicitly transferring IP to the company.
Do you check third-party rights before launching a product?Option B
Selected: We do a quick search (Google, etc.).
Do you monitor the market to detect counterfeits?Option B
Selected: Ad hoc, if clients report them to us.
Do you use your IP to generate direct revenue?Option C
Selected: Yes, we have revenue from licenses, franchises, or tech transfer.
Is IP used in your marketing communication?Option C
Selected: Yes, our brands and patents are at the core of our sales pitch and brand image.